murale2.jpg
murale1.jpg

Shoppers Drug Mart     Murale Weekly eNewsletter

Digital campaign targeting a Toronto male demographic between the ages of 25-34. The project leveraged a tumblr site and weekly enewsletters delivering aspirational lifestyle content and driving to the brand's Facebook page. The campaign generated over 60,000 page views and over 2,000 registrants for exclusive Chivas pop-up events around the city.

Art Direction  |   Design